I’m Dreaming of A Commercialized Christmas

Tyler Borges, Managing Editor

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    A child grabs the edge of a tightly wrapped gift and turns it on its side while stripping away every inch of the glossy covering. As the box reveals its contents it is clear that the gift from Santa is one not of nostalgia like a trinket or doll, but of new technology. As the iPhone XR is lifted from the box a smile from the nine years old emerges.

    Today’s society has allowed changes to the fundamentals of Christmas and holidays alike because everyone abides by stores’ commercialization of gift giving without a second thought. In a way, profiting off of children’s happiness has continued to change the values of togetherness, community, and the Christmas spirit that used to be considered essential during the holiday season.

    Ads, ads, and more ads. Big chain stores advertise gifts like GoPros for the adventurous adult, old-school Polaroid cameras and Apple watches for the teens, and children? the latest iPhone. What every age group has in common is that they are likely to ask for some type of commercialized gift, but when parents start giving such gifts from the start, the wants and need just increase and increase consecutively. Once children have an iPhone there’s no downgrading from there, and there is no way to relive the lost childhood spent looking deep into the backlight of every screen in front of them. Despite parents wanting what is best and newest for their kids, it could ultimately strip the next generation of needed interaction not only during the holidays, but in life.

    The advancements in technology and transportation such as Amazon’s massive upgrades of drones, self-driving cars, and inventions like the car vending machines, all create a Christmas through a filter. This, instead of looking at lights and spending time with friends, causes a loss of experience that people were able to experience long before the cell phone was introduced.

    Families would rather stay in and “watch” their Apple TV while playing the 2010 live action How the Grinch Stole Christmas, but in reality, they’re just playing Clash Royale and swiping through Facebook.

To explain this problem further, children evolve and learn through electronic stimulus they are presented with by their parents. This mindset, gained through the technology obtained,  then gets advanced by their peers, and especially – ads on social media. Commercialization on this platform is filled with flashy deals on the latest devices, all guaranteed to persuade kids to guilt their parents into an overpriced gaming system.

Commercialization of a beloved holiday has clearly caused a loss of defining foundations common during the holiday season, but it can be saved. Some advice, bring back the traditional Christmas and save your eyes some strain; go to a Chick-fil-A parking lot with some friends, order a chicken sandwich, and sit back and enjoy (not record) the nightly light show.